SERIES B FUNDRAISE
Summary
Following Oxa’s rapid growth after its Series A round, securing further capital became a strategic priority to support global scale-up and commercialisation. As Marketing & PR Manager, I was entrusted by the CEO to lead communications for the Series B fundraise, working closely with the executive team to position the business for international investors while maintaining clarity and confidence across all stakeholders.
Objectives
(1) Capital Raise: Support the successful close of a major funding round to enable growth and commercialisation
(2) Global Visibility: Strengthen international brand profile and credibility with institutional investors
(3) Clear Messaging: Ensure consistent, compliant and compelling communications throughout the fundraising process
Approach & Delivery
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Worked closely with the CEO and executive team to support fundraising strategy and investor engagement
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Appointed and managed relationships with investment advisory partners, GP Bullhound
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Conducted market and investor landscape research to inform messaging and positioning
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Led targeted global PR activity and investor-facing events to build visibility and momentum
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Developed pitch materials and investor communications, ensuring brand coherence and clarity
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Managed internal communications for 200+ employees throughout the fundraising process
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Coordinated product demonstrations, investor briefings and media training for senior spokespeople
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Worked with external legal counsel to support stakeholder communication and regulatory compliance
Outcomes & Impact
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Supported the successful close of a $47m Series B round with investors
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including BP Ventures, BGF, Tencent, Halma and others
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Delivered 148 pieces of media coverage across nine countries - see coverage book HERE
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contributing to a further $20m+ in additional investment
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Invited to support planning and communications for the subsequent Series C fundraising round
