PUBLIC ENGAGEMENT
Summary
As part of the UK Government’s £100 million Intelligent Mobility Fund, Oxa led a 30-month, multi-partner programme focused on accelerating the safe integration of autonomous vehicles (AVs) on public roads. As Marketing & PR Manager, I led all marketing, communications and public engagement activity for the consortium, acting on behalf of multiple stakeholders to ensure consistent messaging, effective public education and strong reputational management throughout the programme.
Objectives
(1) Brand & Visibility: Establish a clear project identity and maintain a trusted, informative public presence
(2) Education: Build understanding of AV technology through real-world trials and immersive experiences
(3) Press & PR: Maximise positive exposure, ensure message consistency and manage emerging risks and issues
Approach & Delivery
-
Created a distinctive project brand, including visual identity and vehicle livery across the trial fleet
-
Led the development of the project website, blog and all project-specific content
-
Delivered three on-road pilot programmes across Oxford, Birmingham and London
-
Designed and launched a large-scale public survey to assess attitudes towards AV services
-
promoted online and through regional press
-
-
Delivered educational engagement activity, including town hall events and talks at research institutions
-
Produced two VR demonstration experiences to support public engagement during Covid-19 restrictions
-
Managed all press and PR activity across the programme, ensuring consistent messaging and brand governance
-
Developed a comprehensive crisis communications framework
-
Supported the drafting of the project’s final report
Outcomes & Impact
-
Delivered a 16% increase in public trust in AVs following live trials
-
Expanded engagement to include elderly and disabled communities through accessible VR experiences
-
Demonstrated the critical role of public engagement in future mobility and technology service design
-
Contributed to Oxa being appointed to lead a subsequent funded programme exploring AV deployment
