COMPANY REBRAND
Summary
In a market saturated with well-funded multinationals, Oxa's distinction was paramount. Originating from Oxford University in 2014 with a focus on technological advancement, the brand had little marketing groundwork. Joining Oxa post its Series A phase, my primary initiative was a holistic company rebrand, aiming to amplify brand recognition and expand global reach.
Objectives
(1) Brand Reinvention: Craft a unique and compelling brand identity to stand out in a highly competitive market
(2) Global Recognition: Boost global exposure and brand awareness
(3) Align Brand & Strategy: Ensure the brand vision aligns with the company's strategic short- and long-term goals
Execution
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Collaborated with the executive team to chalk out a coherent go-to-market strategy
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Undertook comprehensive market research, dissecting industry trends and competitor strategies
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Established Oxa's value proposition, mission, vision, and distinct USPs
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Detailed audience profiling to influence brand creation
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Orchestrated a new brand identity encapsulating logo, tagline, visuals, and tone of voice
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Appointed and coordinated with a PR agency, charting out a robust PR roadmap
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Launched a revamped website and developed personal branding for the organisation's key spokespeople
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Curated a plethora of branding collaterals, both digital and physical, ensuring brand uniformity
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Embodied the role of a brand guardian, ushering in the brand transition to approximately 100 staff members
Outcomes
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Achieved a marked rise in media coverage, with a 25% growth in international recognition
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Forged partnerships with eminent customers and industry magnates
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Cultivated an autonomy ecosystem, propelling the product to a ready market
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Primed the brand to secure investors for a substantial Series B investment round
