CHARITY CAMPAIGN
Summary
Following my father’s diagnosis with motor neurone disease (MND), I launched a fundraising campaign for the Motor Neurone Disease Association (MNDA) with a goal of raising £3,000 in 12 months. With a blend of creativity, traditional running challenges, and interactive milestones, I ended up doubling my initial target, raising over £6,000 in total.
Objectives
(1) Fundraising: Raise £3,000 for MNDA within 12 months
(2) Engagement: Actively involve donors through interactive challenges linked to fundraising milestones
(3) Awareness: Use social media to raise awareness of MNDA and encourage wider participation and support
Approach & Delivery
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Partnered with a friend to broaden reach and momentum
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Took part in four endurance and participation-based running events:
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Tough Mudder
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Reading Half Marathon
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5K Colour Run (completed three-legged)
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Bournemouth Marathon
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Designed a milestone-led fundraising model, introducing a new challenge at every £1,000 raised
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Used polls to involve donors directly, allowing them to choose challenges and participants
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Filmed and documented each challenge, sharing content via a dedicated YouTube channel
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Actively engaged supporters across Facebook and Instagram through regular updates and storytelling
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Collaborated with MNDA as an official fundraising ambassador, contributing content for newsletters and socials
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Spoke at regional conferences, sharing the campaign journey and raising awareness of MND
Outcomes & Impact
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More than doubled the original fundraising goal, raising over £6,000 (excluding Gift Aid) - see HERE
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Built a strong and engaged online community through interactive challenges and shared storytelling
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Gained recognition from MNDA for the campaign’s creativity and impact
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leading to invitations to speak at regional conferences and events
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